NIL collectives are huge for recruiting, and also just help support student-athletes in general, who always have a busy schedule. There's a great video from new GW athletic director Michael Lipitz on the Friends of George site as well.
There are a few ways to participate and help out: donate to the NIL collective, or work directly with athletes -- maybe you run a business, it's a great way to help student-athletes directly and set up your own NIL deal with them.
The first option is probably best for most GW supporters, but the second is good for businesses. Check it out and help out. You can donate monthly (the best bet) or as a one-off. I just started a monthly one myself.
You can sign up for email updates here as well.
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