Check out Friends of George, new NIL collective for GW athletes

This is pretty cool -- a group of GW alumni and donors have set up Friends of George, a name, image and likeness (NIL) collective. The idea, from their site:

Every student-athlete that has ever donned a George Washington University uniform understands that they carry with them the great tradition of generations of those that have come before them. Friends of George was formed to help empower those student-athletes to maximize all the endeavors they undertake while in Washington, DC, both on-and-off the field. The alumni and fans that support George Washington student-athletes believe that each is destined to do amazing things, and are committed to working tirelessly to ensure that every current and future Colonials. has the opportunity to leverage the power of their name, image and likeness to build a brighter future for themselves and their communities.

I like it. I think it's too early to see what they've done, but the board members are all GW alums and longtime donors with a lot of business experience, so it looks like a good group. The FAQs say 80-90% of money raised will go to the student athletes.

You can "subscribe" (donate) on the site monthly and get some merch in return, like shirts, meet and greets, autographed memorabilia and other cool stuff. 

Nice to see GW fans getting into the game with this, it's a big deal for the future of college basketball.